#HowToDad
…an advertising revolution
Have you seen this new Cheerios advert? It’s from the new school of advertising: the dad is clever, funny and can do no wrong. Dads are often portrayed as bumbling and inefficient in advertising, with the Mum swooping in last minute with a miracle product to cure the situation. The new campaign for peanut butter Cheerios is refreshing (even if the actual product sounds horrible). This dad has it in the bag, and good on him. Watch it in full above.
P.S. I just discovered a really great review by Fast Company on this subject here.
